I used to be a fan of Greenpeace. I’ve donated to them in the past and have always assumed they were leading the way in terms of raising awareness about the devastating effects of climate change, and the relevant human activity that contributes to these effects. But my view of Greenpeace completely changed when I watched the recent and much-discussed documentary Cowspiracy. Directed by Kip Andersen and Keegan Kuhn, it follows Andersen as he tries to discover the driving force of anthropogenic (human-caused) climate change. If you haven’t seen the film, it is definitely worth checking out.

A keen environmentalist himself, Andersen learns from a 2009 World Watch study that livestock products contribute to 51% of total greenhouse gas (GHG) emissions, making animal agriculture the key factor in climate change. Even if we take a more modest estimate from a report by the Food and Agriculture Organization (FAO), livestock is responsible for 18% of GHGs, a bigger share than all transport everywhere combined. Clearly then, the food which we eat every day, and the industries which this supports, has serious consequences for ecosystems and the future vitality of the planet. However, as Andersen soon discovers through his research, this is not something that big environmental groups want you to know about. But why are renowned groups like Greenpeace hiding these statistics? Is it not in their interest to disclose the most accurate information to date?

What unravels before the viewer’s eyes is a deeply unsettling truth: many big environmental groups – such as Greenpeace, 350.org, WWF, Amazon Watch, Sierra Club, Surfrider Foundation and Rainforest Action Network – are concealing information about animal agriculture because it will harm their public image and sponsorship. On Greenpeace’s website, for example, you get the impression that it is the burning of fossil fuels for energy that is the main reason why the planet is in the dire state it’s in. They claim that the solutions for climate change include protecting tropical forests, replacing ‘dirty’ fossil fuels with renewable energy and energy efficiency, and rejecting “false solutions” like nuclear energy. These are valid recommendations, but there is still absolutely no mention of the well-documented effects of animal agriculture on the environment.

If you go on the ‘Individual action’ page on Greenpeace’s website you are given advice on how to reduce your own impact on the environment. You can turn down the temperature on your refrigerator, washing machine and water heater; use compact fluorescent light bulbs; insulate your home; walk, cycle or use public transportation wherever possible; use efficient showerheads; and purchase appliances that are the most energy efficient you can afford. And as many other groups will tell you, you should cut down on your use of plastic bags.

What these big environmental groups don’t tell you is that massively cutting down on, or eliminating completely, your consumption of animal products is the the most effective way to minimise your impact on the environment. This is an unsettling truth for most people, because most people consume animal products on a daily basis, and the prospect of changing a lightbulb and using a bag for life seems like a much more manageable accommodation than giving up meat and dairy. For fear of damaging their fundraising campaigns, these groups refrain from telling us that it is our eating habits – those deeply ingrained in our daily lives and in our culture – which deserve a large portion of the blame for resource depletion and environmental degradation.

As finding show, a quarter pound hamburger requires 660 gallons of water – equivalent to two months of constant showering. This means that any efforts to cut down on personal water usage pale in comparison to the water that can be saved from cutting down on, or giving up, beef. In the U.S., domestic use of water makes up only 5% of total water consumption in the country, whereas animal agriculture makes up a shocking 55%, due to the fact that it takes 2,500 gallons of water to produce a pound of beef. In other words, raising cows for beef production is an insanely inefficient use of our dwindling resources and energy. If you carry out all of the recommendations made by the U.S. government to cut down on water consumption, you can save 47 gallons of water per day. But this is kind of insignificant when you compare that to the 660 gallons that can be saved from refusing to eat one hamburger.

In interviews with representatives of big environmental groups, Andersen finds that they are either an unwillingness to address the problem of animal agriculture, or they attempt to understate, deny or claim ignorance about the conclusions reached by the FAO and World Watch reports. This feat of intellectual dishonesty stems from a prioritisation of publicity and business over integrity. I was also shocked to learn that activists have been killed over trying to expose the harmful effects of cattle rearing on the Amazon rainforest. A U.S.-born nun called Dorothy Stang, who lived and campaigned in the Brazilian Amazon, was shot and killed at point blank range by a gunman hired by the cattle industry. 1,100 activists have been killed in Brazil in the last 20 years, which illustrates that discussing this elephant in the room is not only a risk to the profitability of environmental groups, but to the lives of the outspoken as well.

Even if everyone ate grass-fed beef, long touted as the ethical and environmental panacea for factory farming, this would require 3.9 million acres of grazing land in the U.S. in order to feed the entire country’s population. Yet as the documentary points out, the U.S. only has 1.9 million acres of arable land available, meaning that grass-fed beef would still lead to escalating deforestation in the Amazon. It seems that there is simply no way to sustainably meet the world’s demand for meat, which will inevitably increase with the exponential growth of global population.

It is well documented how the meat industry acts as a powerful political force and how livestock lobbying groups have been successful at weakening or preventing new meat-safety initiatives. The influence of meat corporations, through the millions spent on lobbying each year, also probably explains why governments have been so unwilling to agree on policies and regulations which reflect the severity of environmental degradation. If regulations did match this destruction, the meat and dairy industry would have to bear the external costs incurred through their activities – those which harm third parties, such as air pollution, soil erosion, ocean acidification, and so on.

If these industries had to internalise these ‘negative externalities’ – as they are called in economics – this would substantially drive up the price of meat and dairy, making it impossible for the general population to maintain their demand for these products, which in turn would cause agribusiness profits to plummet. It’s no surprise then that these industries go to such great efforts to ensure that health and safety, environmental and welfare regulations do not get passed.

If the collusion between the meat industry and government wasn’t bad enough, the possible affiliation of livestock lobbying groups with environmental organisations is even more disturbing. In an interview with Emily Meredith from Animal Agriculture Alliance, one of the biggest livestock lobby groups in America, Meredith is silent on the issue of whether the meat and dairy industry has ever supported or donated to groups such as Greenpeace. Her silence really does speak louder than words. This means that groups like Greenpeace may be concealing the main cause of climate change from the public, not just for fear of public disapproval and fewer donations, but because they will lose serious funding from groups which represent the villains in the fight for sustainability.

The big environmental groups and government leaders can no longer be depended on for effective change. The salient point I took from this documentary is that it is individual responsibility and action – achieved through a switch to a vegan diet – which marks the path to a sustainable future. This lifestyle change is easier, cheaper and more effective than any other eco-friendly recommendation you will hear from Greenpeace or the government.

7 thoughts on “What the Big Environmental Groups Don’t Want You to Know

  1. Hi Matt. I want to personally apologize for deleting your comment on my post Struggle. It was completely unintentional. I’m bit of a Luditte so I’m. very bad when it comes to navigating my way through these various social networks. I like your blog by the way and I learn alto from your posts. Cheers!!


  2. I worked for green-peace briefly, and yes indeed and felt the seams of corruption on the margins of my manager’s style of associating with potential donors. I really felt it, and at-a-glimmer saw it. It had to do with collecting the money over channeling the information. There is, and was in my experience, a sense of information control, and I experienced this as being corrupt. – Thanks a lot for posting – really great and informative and it was fun to read!


  3. Green peace has more than 2,500 people. There is no way that all of them have the same ideologist view of making efforts towards sustainable future. I have seen cowspiracy and feels that their aim is to sensationalize their idea. This is ok, and they succeed in promoting vegan/vegetarian food. I am also almost a vegan/vegetarian btw, I have read greenpeace’s defense on the allegations and it all makes sense to me. I am from a scientific background to judge and comment on that. They are doing good work also like the maker of this documentary. We should collectively target fossil fuel industry and promote solar/wind and electric transportation.


  4. You could have presented your argument in one of two ways: (A) Congratulate Greenpeace and all the other “big environmental groups” for seeking to improve life on Earth, while pointing out that there is yet another avenue for improvement (which is your presentation above); or (B) Harshly criticize these groups for not condemning the consumption of animal products, thereby implying that they are doing nothing worthwhile and are worthless organizations. You could have chosen the high road or the low road. It would appear that you chose the low. To the reader, it makes you “low”, if not “base”. Rather than uplifting everyone, you downgraded many. Think again. Think about uplifting everyone in the boat, everyone who is common to “The Human Cause”.


  5. Pingback: From Conquerors to Custodians: In Defence of Zoos, Ambassador Animals, and Captive Breeding (Part II) – CITIZEN HISTORIAN

  6. Hmmm. I quote “livestock products contribute to 51% of total greenhouse gas” since livestock make up less than 5% of the animals on the planet this makes me question if this guy has his facts straight. Many studies forget that most of the animals on our planet live in the 3D world of our oceans. This makes me want to stop reading after a bunch of miss represented facts are given out.


  7. 5%? The reality is 70 billion land animals are killed a year for food. To Lance: The high road sounds nice if you have 100 years to slowly solve the sustainability problem. But we have 10 or less accofding to the scientific community (check out IPCC report Climate Change and Land). Siddharth: We don’t have time to wait for those without a sense of urgency: SMTV官網紀錄片:
    In that light, Kip and Keegan are saviors.


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